Facebook, Instagram, TikTok, and LinkedIn ad cost calculators. Browse our free social ads tools below — all calculators are instant, accurate, and require no sign-up.
App Install Cost Calculator — Calculate your cost per install (CPI) for mobile app campaigns. Measure effective CPI including post-install activation and retention for true user acquisition cost.
Audience Size Estimator — Estimate your targetable audience size by applying demographic, interest, and behavioral filters to platform user bases. Plan budgets around realistic reach.
Instagram Ads Cost Calculator — Estimate your Instagram advertising costs by objective, audience size, and bid strategy. Calculate CPM, CPC, and CPE benchmarks for Instagram campaigns.
Facebook Ads Budget Calculator — Calculate your Facebook Ads budget from target results and cost per result. Factor in learning phase minimums and audience size constraints.
Lookalike Audience Value Calculator — Estimate the value of lookalike audiences based on expected conversion rates, AOV, and CPA. Compare lookalike performance against cold prospecting audiences.
LinkedIn Ads Cost Calculator — Estimate LinkedIn advertising costs by objective, audience, and format. Calculate CPC, CPM, and cost per lead for LinkedIn Sponsored Content and InMail.
Video Completion Rate Calculator — Calculate your video ad completion rate (VCR) across platforms. Measure what percentage of viewers watch your entire video ad and benchmark against averages.
TikTok Ads Cost Calculator — Estimate your TikTok advertising costs including CPM, CPC, and CPV. Calculate budgets with TikTok's minimum spend requirements and audience sizing.
Video View Cost Calculator — Calculate the cost per completed video view across platforms. Compare CPV, CPCV, and cost efficiency for YouTube, Facebook, TikTok, and Instagram video ads.
YouTube Ads Cost Calculator — Estimate YouTube advertising costs by format including TrueView, bumper, and non-skippable ads. Calculate CPV, CPM, and budget requirements for video campaigns.