Cost per click, Quality Score, and ad rank calculators. Browse our free ppc tools below — all calculators are instant, accurate, and require no sign-up.
A/B Ad Test Sample Size Calculator — Calculate the required sample size for statistically significant A/B ad tests. Determine how many impressions or clicks you need for reliable test results.
Ad Conversion Rate Calculator — Calculate your ad conversion rate from clicks and conversions. Benchmark conversion rates by industry, platform, and landing page to optimize campaigns.
Impression Share Calculator — Calculate your ad impression share and identify lost impressions due to budget or rank. Optimize spend allocation to maximize your ad visibility.
Click-Through Rate (CTR) Calculator — Calculate your ad click-through rate from impressions and clicks. Benchmark CTR by platform and industry to optimize ad performance and Quality Score.
Ad Rank Estimator — Estimate your Google Ads Ad Rank from max CPC bid, Quality Score, and extensions impact. Compare rank scenarios to optimize ad position and costs.
Blended ROAS Calculator — Calculate blended ROAS across multiple advertising channels. Compare channel-level and total portfolio return on ad spend for complete performance visibility.
Break-Even ROAS Calculator — Calculate your break-even return on ad spend from profit margins. Know the minimum ROAS needed to avoid losing money on every advertising campaign.
Cost Per Lead (CPL) Calculator — Calculate your cost per lead from advertising spend and leads generated. Plan lead generation budgets and benchmark CPL across campaigns and channels.
Cost Per MQL Calculator — Calculate your cost per marketing qualified lead from ad spend and MQL volume. Factor in lead-to-MQL qualification rates for accurate funnel cost analysis.
Cost Per SQL Calculator — Calculate your cost per sales qualified lead from ad spend and SQL volume. Track full funnel costs from raw leads through MQLs to SQLs and customers.
CPA (Cost Per Acquisition) Calculator — Calculate your cost per acquisition from ad spend and conversions. Plan budgets with target CPA mode to forecast spend for desired conversion volume.
CPC (Cost Per Click) Calculator — Calculate your cost per click from total ad spend and clicks. Reverse-calculate budget from target CPC and desired click volume instantly.
Marketing Efficiency Ratio (MER) Calculator — Calculate your Marketing Efficiency Ratio by dividing total revenue by total marketing spend. Track overall marketing efficiency across all channels.
Google Ads Budget Calculator — Calculate your Google Ads monthly budget from target clicks, CPC, conversions, and CPA. Plan campaign budgets top-down or build them bottom-up by keyword.
ROAS Calculator — Calculate return on ad spend (ROAS) by dividing revenue by ad spend. Evaluate campaign profitability and compare ROAS across channels and campaigns.
Quality Score Impact Calculator — See how Google Ads Quality Score affects your CPC and costs. Calculate savings at each QS level from 1 to 10 with estimated CPC modifiers.
Search Impression Share Calculator — Calculate your search impression share and estimate missed search traffic. Identify budget and rank limitations to improve Google Ads visibility.
Target ROAS Calculator — Calculate the revenue you need to meet a target ROAS. Plan campaigns backward from ROAS goals to required revenue and conversion volume targets.