Calculate your NAP (Name, Address, Phone) accuracy score across business directories. Identify inconsistencies in your business listings that harm local SEO.
NAP stands for Name, Address, and Phone number — the three core pieces of business information that appear across online directories. NAP accuracy measures how consistently these details are represented across all your online listings. Even minor discrepancies can confuse search engines.
This calculator breaks down NAP accuracy into its three components: name accuracy, address accuracy, and phone accuracy across your directory listings. It identifies which element has the most inconsistencies, helping you prioritize corrections.
Accurate NAP is foundational to local SEO. Google cross-references your business information across multiple sources, and consistency builds confidence in your listing's trustworthiness. Businesses with perfect NAP consistency across major directories rank an average of 10–15% higher in local results.
By calculating this metric accurately, digital marketers gain actionable insights that inform content strategy, audience targeting, and campaign optimization across all channels. Understanding this metric in precise terms allows marketing professionals to set realistic goals, track progress effectively, and refine their approach based on real performance data.
NAP accuracy seems simple but is notoriously hard to maintain. Business name variations, old addresses, and outdated phone numbers accumulate across dozens of directories. This calculator quantifies the problem and helps you triage which component (name, address, or phone) needs the most attention. Data-driven tracking enables proactive campaign management, allowing teams to scale successful tactics and cut underperforming initiatives before budgets are depleted unnecessarily.
Name Accuracy = Correct Names / Total Directories × 100 Address Accuracy = Correct Addresses / Total Directories × 100 Phone Accuracy = Correct Phones / Total Directories × 100 Overall NAP = (Name + Address + Phone Accuracy) / 3 Perfect NAP = Directories with all 3 correct / Total × 100
Result: Overall NAP: 88.7% | Weakest: Address at 80%
Name: 45/50 = 90%. Address: 40/50 = 80%. Phone: 48/50 = 96%. Average: (90 + 80 + 96) / 3 = 88.7%. Address accuracy is the weakest component with 10 incorrect listings. Prioritize fixing address inconsistencies first, as they affect both SEO and customer navigation.
Beyond SEO, inconsistent NAP costs real money. Wrong phone numbers mean lost calls and customers. Wrong addresses mean lost foot traffic and frustrated customers who leave negative reviews. A single wrong listing can cascade across data aggregator networks to dozens of downstream directories.
Create a NAP standards document for your business: exact business name (with or without entity type), standardized address format (USPS-recommended), primary phone number, and website URL. Store this as a reference for anyone updating listings. Update the document immediately when any element changes.
Businesses with multiple locations must maintain separate, accurate NAP for each location. A common error is mixing phone numbers between locations, which confuses Google about which location corresponds to which listing. Use a spreadsheet to track per-location NAP data across directories.
NAP stands for Name, Address, and Phone number. These are the three core identifying pieces of information for a local business online. Consistent NAP across the internet helps search engines verify your business is legitimate and trustworthy.
Yes. If your Google Business Profile says "Smith Plumbing" but Yelp says "Smith Plumbing LLC," that's an inconsistency. Choose one format and use it everywhere. Typically, match whatever appears on your GBP listing since Google Search prioritizes that source.
When you move locations, some directories retain your old address for years. Google's algorithm detects the conflicting addresses and can't determine which is current. This reduces confidence in your listing. Old addresses can also send customers to the wrong location.
Many businesses use call tracking numbers that differ from their actual business line. If different tracking numbers appear on different directories, it creates NAP inconsistency. Use one primary number for citations and configure call tracking to forward from a consistent number.
Audit quarterly for established businesses. Audit monthly during or after any change (new address, new phone, name change). Use tools like BrightLocal, Moz Local, or Whitespark to automate the audit process and catch inconsistencies across 50+ directories.
Yes. Most directories let you "claim" your listing and update information. Some require verification (postcard, phone call, or email). For stubborn directories that won't let you edit, submit a correction request. Data aggregators can fix many downstream issues at once.