CPM, ad frequency, and programmatic advertising calculators. Browse our free display tools below — all calculators are instant, accurate, and require no sign-up.
Ad Fatigue Estimator — Estimate ad fatigue by comparing current CTR to initial CTR. Calculate your fatigue index and determine when to refresh creatives for optimal performance.
Banner Blindness Impact Calculator — Estimate the impact of banner blindness on your display ad performance. Calculate viewability-adjusted CTR and true effective cost per engaged user.
Ad Frequency Calculator — Calculate ad frequency from impressions and unique reach. Determine how often your audience sees your ads and identify over-exposure risk.
CPV (Cost Per View) Calculator — Calculate your cost per video view from ad spend and views. Plan video ad budgets with reverse CPV calculations for YouTube and social platforms.
CPM (Cost Per Mille) Calculator — Calculate your CPM from ad spend and impressions. Reverse-calculate impressions or budget from a target CPM for display and social campaigns.
Frequency Cap Optimizer — Find the optimal ad frequency cap that maximizes conversions while minimizing waste. Model diminishing returns at different frequency thresholds.
Display Ad CTR Benchmark Calculator — Compare your display ad CTR against industry benchmarks. Score your performance relative to average CTRs and identify improvement opportunities.
Programmatic CPM Calculator — Calculate programmatic display advertising eCPM including DSP fees, data costs, and ad serving charges. Compare programmatic vs. direct buy efficiency.