Multi-touch attribution, incrementality, and lift study calculators. Browse our free attribution tools below — all calculators are instant, accurate, and require no sign-up.
Cross-Channel Attribution Calculator — Unify conversion credit across online marketing channels using your selected attribution model. Compare channel performance across the full journey.
Brand Lift Calculator — Measure brand awareness lift from ad campaigns by comparing exposed vs. control group recall rates. Calculate brand lift percentage and cost efficiency.
First-Click Attribution Calculator — Calculate conversion credit using first-click attribution. 100% of conversion value is assigned to the first touchpoint in the customer journey.
Data-Driven Attribution Calculator — Estimate channel contribution using a simplified Shapley value approach for data-driven attribution. Measure counterfactual impact per channel.
Last-Click Attribution Calculator — Calculate conversion credit using last-click attribution. 100% credit goes to the final touchpoint before conversion for accurate bottom-funnel analysis.
Incrementality Test Calculator — Calculate marketing incrementality by comparing test and control group conversion rates. Measure true lift and incremental conversions from campaigns.
Marketing Mix Model Calculator — Estimate revenue contribution by marketing channel using regression-based marketing mix modeling. Enter spend and coefficients to see each channel's impact.
Linear Attribution Calculator — Distribute conversion credit equally across all touchpoints with the linear attribution model. Enter value and touchpoints to see per-touch credit.
Offline-to-Online Attribution Calculator — Measure the online impact of offline marketing campaigns. Calculate lift in online conversions during offline campaign periods vs. baseline.
Multi-Touch Attribution Calculator — Distribute conversion credit across multiple marketing touchpoints using linear, time-decay, or position-based attribution models.
Position-Based Attribution Calculator — Calculate conversion credit using position-based (U-shaped) attribution. 40% to first touch, 40% to last touch, 20% split among middle touchpoints.
Search Lift Calculator — Measure branded search lift from advertising campaigns. Compare branded search volume during campaigns vs. baseline to quantify awareness impact.
Time-Decay Attribution Calculator — Calculate conversion credit using time-decay attribution. Give more credit to touchpoints closer to the conversion using exponential decay weighting.