CTR, bounce rate, and engagement tools. Browse our free analytics tools below — all calculators are instant, accurate, and require no sign-up.
Assisted Conversions Value Calculator — Calculate the assisted conversion value of marketing channels. Measure the revenue from conversions where a channel assisted but was not the last click.
Channel ROI Comparison Calculator — Compare ROI across marketing channels side by side. Enter revenue and cost per channel to rank channels by ROI, efficiency, and profit contribution.
Conversion Lag Calculator — Calculate the average time between first marketing click and conversion. Understand your conversion lag to set proper attribution windows.
Coupon Tracking ROI Calculator — Calculate coupon campaign ROI by tracking revenue, discounts given, and distribution costs. Measure the true profitability of your coupon promotions.
Funnel Conversion Rate Calculator — Calculate conversion rates at each stage of your marketing funnel. Measure stage-to-stage and overall funnel efficiency for any conversion process.
Customer Journey Length Calculator — Calculate the average length of the customer journey from first touch to conversion. Understand decision timelines to optimize your marketing strategy.
Funnel Drop-off Cost Calculator — Calculate the revenue cost of funnel drop-offs. Quantify how much revenue you lose at each stage to prioritize optimization investments.
Funnel Visualization Calculator — Visualize marketing funnel conversion rates at each stage. Calculate stage-by-stage conversion percentages and identify your biggest drop-off points.
Holdout Test Calculator — Calculate marketing incrementality using holdout tests. Compare total revenue with holdout-projected revenue to measure true campaign lift and ROI.
Lift Study Calculator — Calculate campaign lift by comparing exposed vs. control group conversion rates. Measure true campaign effectiveness with statistical lift analysis.
Touchpoint Count Calculator — Calculate the average number of marketing touchpoints before conversion. Understand how many interactions customers need before they convert.
UTM Parameter Builder — Build UTM-tagged URLs for marketing campaign tracking. Generate properly formatted UTM parameters for source, medium, campaign, term, and content.