Calculate your sponsorship rate as a streamer based on viewer count and hours. Estimate what brands should pay for sponsored segments on your stream.
Sponsorships can be the single largest income stream for mid-to-large streamers. However, pricing yourself correctly is tricky — charge too much and brands walk away, charge too little and you leave money on the table. The industry standard is typically $0.01-0.05 per viewer per hour, varying by game category and audience demographics.
This calculator estimates a fair sponsorship rate based on your average concurrent viewers and the sponsored segment duration. It provides a range from conservative to premium pricing, helping you negotiate from a position of knowledge.
Factors that affect your rate include audience demographics (US/EU audiences command premium rates), niche relevance (a gaming peripheral sponsor pays more for a gaming stream), engagement rate, and your track record with previous sponsors.
Gamers, streamers, and content creators benefit from precise sponsorship rate data when optimizing their setup, planning purchases, or maximizing performance and value. Bookmark this tool and return whenever your hardware, games, or streaming requirements change.
Knowing your market rate prevents undercharging, which is epidemic among small and mid-size streamers. This calculator gives you data-backed ranges to present in sponsor negotiations, making you look professional and informed. Instant results let you compare different configurations and scenarios quickly, helping you get the best performance and value from your gaming budget.
rate = viewers × rate_per_viewer × hours Where: viewers = average concurrent viewers during the sponsored segment rate_per_viewer = $0.01 (conservative) to $0.05 (premium) hours = duration of the sponsored commitment
Result: $6.00 – $30.00
With 300 average viewers for a 2-hour sponsored stream: conservative rate = 300 × $0.01 × 2 = $6.00, mid rate = 300 × $0.025 × 2 = $15.00, premium rate = 300 × $0.05 × 2 = $30.00. Most streamers with 300 CCV and good engagement should target $15-25 for a 2-hour sponsored segment.
Start with the $0.01-0.05 per CCV per hour formula as a baseline. Adjust upward for premium demographics (US audience, high disposable income), high engagement rates, niche relevance, and proven conversion results. Adjust downward for international audiences, broad/casual demographics, and first-time sponsor relationships.
Sponsors offer various deal structures: flat-rate per stream, CPM-based (per thousand impressions), cost-per-click, affiliate commission, or hybrid models. Flat-rate deals are simplest and most predictable. Performance-based deals can pay more but carry risk.
The most lucrative sponsorships are ongoing partnerships, not one-off deals. Deliver excellent results, provide detailed performance reports, and maintain professional communication. A brand that trusts you will pay premium rates for repeat campaigns.
Industry standard is $0.01-0.05 per concurrent viewer per hour. A streamer with 1,000 CCV doing a 3-hour sponsored stream should charge $30-150. Premium niches, high engagement, and US-heavy audiences justify higher rates.
Most brands start reaching out to streamers with 200+ average concurrent viewers. However, smaller streamers can proactively approach brands in their niche. Even at 50-100 CCV, you can secure small sponsorships, especially from indie game developers.
Sponsors pay for exposure, engagement, and credibility. They want their product shown to your engaged audience with your personal endorsement. Higher engagement rates and authentic integration justify premium pricing.
Agencies handle negotiations and find deals, but take 15-30% commission. For streamers under 1,000 CCV, self-management is often better. Above 1,000 CCV, an agency can secure larger deals and save negotiation time.
Join creator platforms (Gamesight, Lurkit, PowerSpike), engage with brand representatives on social media, and create a professional media kit on your website. Many sponsors also find creators through agencies and talent managers.
Only sponsor products you genuinely support. Bad sponsorships damage audience trust permanently. Avoid gambling, scam crypto projects, and products you haven't tried. Your audience's trust is worth more than any single sponsor deal.