See how a sale price is split between you, the marketplace, and the payment processor. Visualize seller take rate and net payout per transaction.
Every sale on a marketplace involves a three-way split: the seller keeps a portion, the marketplace takes a commission, and the payment processor takes a fee. Understanding how your selling price is divided helps you set prices that leave enough profit after everyone takes their cut.
This calculator breaks down a sale into the exact dollar amounts going to each party. Enter the sale price, marketplace commission rate, and payment processing fees, and see the precise split. It also shows your take rate — the percentage of the sale price you actually receive.
Use this tool to compare the true cost of selling on different platforms and to ensure your pricing covers all fees while maintaining your target profit. Whether you are a beginner or experienced professional, this free online tool provides instant, reliable results without manual computation. By automating the calculation, you save time and reduce the risk of costly errors in your planning and decision-making process.
Marketplace and payment fees are layered and can be confusing. This calculator visualizes exactly who gets what from each sale. Compare platforms by take rate to choose the most profitable channel. Ensure your pricing leaves enough margin after all parties take their share. Having a precise figure at your fingertips empowers better planning and more confident decisions.
Marketplace Fee = (Sale Price × Commission%) + Per-Txn Fee Payment Fee = (Sale Price × Processing Rate%) + Per-Txn Fee Seller Receives = Sale Price − Marketplace Fee − Payment Fee Take Rate = Seller Receives / Sale Price × 100 Net Profit = Seller Receives − COGS
Result: You Receive: $40.75 | Take Rate: 81.5% | Net Profit: $25.75
Sale: $50. Marketplace: $50 × 15% = $7.50. Payment: ($50 × 2.9%) + $0.30 = $1.45 + $0.30 = $1.75. You receive: $50 − $7.50 − $1.75 = $40.75 (81.5% take rate). After $15 COGS: $25.75 net profit.
A single e-commerce transaction can have up to five fee layers: (1) Marketplace commission (15‒30% of sale), (2) Payment processing (2.5–3.5% + $0.25–0.49), (3) Listing fees ($0.20–0.35 per listing on Etsy), (4) Fulfillment fees (if using marketplace fulfillment like FBA), (5) Advertising fees (if running promoted listings). Understanding each layer is critical for accurate pricing.
Your own website: 96–97% take rate. Shopify POS: 95–97%. Etsy: 85–90%. eBay: 85–87%. Amazon (Merchant Fulfilled): 82–85%. Amazon FBA: 65–75%. Walmart: 85–88%. TikTok Shop: 90–95% (currently low commissions). Each platform's take rate varies by category and product price.
Many sellers set different prices on different channels to account for fee differences. A product priced $39.99 on your website might be $44.99 on Amazon. This maintains consistent margins across channels. Use MAP policies or brand control to prevent customers from seeing lower prices elsewhere.
Take rate is the percentage of the sale price the seller actually receives after all marketplace and payment fees are deducted. An 80% take rate means you keep $40 of a $50 sale. The marketplace and payment processor share the remaining 20%.
Major marketplaces take 15–30% of the sale price. Amazon: ~15% referral + FBA fees (total ~30–40%). eBay: ~13% final value fee. Etsy: ~10–12% (listing + transaction + ads). Shopify: ~3–5% (just payment processing + optional fees). Your own website: ~3% (payment processing only).
It depends on the platform. Amazon includes payment processing in their referral fee. eBay includes it in their final value fee. Etsy charges payment processing separately (3% + $0.25). Always check whether the quoted commission rate includes or excludes payment processing.
Sell on your own website for the lowest fees. Use Amazon or eBay for visibility but drive repeat customers to your site. Negotiate volume discounts with payment processors. Choose marketplace plans that offer lower per-transaction rates for higher monthly fees if your volume justifies it.
Marketplaces provide: traffic (millions of active buyers), trust (buyer protection programs), infrastructure (hosting, search, checkout), and marketing. The 15–30% commission funds these services. For many sellers, the cost of acquiring customers independently (via ads) would exceed marketplace fees.
No. Sales tax is collected from the buyer and remitted to the tax authority. It passes through your account but isn't revenue. Calculate fee splits based on the pre-tax product price. On most marketplaces, fees are calculated on the item price, not including tax.