AOV, CLV, retention, and e-commerce analytics calculators. Browse our free analytics tools below — all calculators are instant, accurate, and require no sign-up.
Attribution Model Comparison Calculator — Compare first-click, last-click, linear, time-decay, and position-based attribution models. See how each model distributes credit across marketing channels.
Average Order Value Calculator — Calculate your average order value (AOV) from total revenue and orders. Model AOV improvement strategies and their revenue impact on your store.
Cohort Analysis Calculator — Calculate retention by cohort over multiple periods. Track how many customers from each acquisition month remain active in subsequent periods.
E-commerce Customer Lifetime Value Calculator — Calculate customer lifetime value (CLV) from AOV, purchase frequency, and lifespan. Set acquisition budgets and evaluate retention strategy ROI.
E-commerce Retention Rate Calculator — Calculate customer retention rate over any period. Measure how many starting customers remain active after accounting for new customer acquisition.
Filter Usage Impact Calculator — Calculate how product filter usage affects conversion rates on your e-commerce site. Compare filtered vs. unfiltered visitor behavior to quantify filter ROI.
First vs Last Click Attribution Calculator — Compare first-click and last-click attributed revenue per channel. Identify which channels drive discovery vs. which close the sale and find hidden value.
Micro-Conversion Value Calculator — Calculate the monetary value of micro-conversions like email signups, account creation, and wishlist adds. Link intermediate actions to downstream revenue.
Purchase Frequency Calculator — Calculate how often customers buy from your store. Divide total orders by unique customers to find average purchase frequency over any time period.
Repeat Purchase Rate Calculator — Calculate the percentage of customers who make more than one purchase. Benchmark against industry averages and measure the health of your retention efforts.
Revenue per Session Calculator — Calculate revenue per session (RPS) for your e-commerce store. Evaluate session-level monetization efficiency and compare traffic sources by revenue output.
Revenue per Visitor Calculator — Calculate revenue per visitor (RPV) from total revenue and unique visitors. Combines conversion rate and AOV into one holistic store performance metric.
RFM Segmentation Calculator — Score customers on Recency, Frequency, and Monetary value (1-5 each) and assign segments like Champions, At Risk, and Hibernating for targeted marketing.
Time Between Purchases Calculator — Calculate the average number of days between repeat purchases. Optimize email timing, reorder reminders, and retention campaigns based on buying cadence.