SaaS metrics including magic number, rule of 40, quick ratio, and retention. Browse our free saas tools below — all calculators are instant, accurate, and require no sign-up.
CAC Payback Period Calculator — Calculate how many months it takes to recover customer acquisition cost through gross-margin-adjusted revenue. Target under 12 months for SaaS.
Contraction MRR Calculator — Calculate your contraction MRR from downgrades and discounts. Analyze revenue shrinkage, its impact on net MRR, and strategies to minimize contraction.
Expansion MRR Calculator — Calculate your expansion MRR from upsells, cross-sells, and price increases. See how growth from existing customers contributes to net MRR and total revenue.
Freemium to Paid Conversion Calculator — Calculate your freemium-to-paid conversion rate and model revenue potential at different conversion levels. Benchmark against the standard 2–5% range.
SaaS Gross Margin Calculator — Calculate SaaS gross margin by subtracting cost of goods sold (hosting, support, infrastructure) from revenue. Benchmark against 70-80% targets.
Months to Recover CAC Calculator — Calculate the exact number of months needed to recover customer acquisition cost through monthly gross-margin revenue. Track break-even with visual timeline.
Net Dollar Retention (NDR) Calculator — Calculate net dollar retention rate to measure revenue retention from existing customers. Track expansion, contraction, and churn in a waterfall view.
Rule of 40 Calculator — Calculate your SaaS Rule of 40 score by adding revenue growth rate and profit margin. Benchmark against healthy SaaS standards instantly.
SaaS Magic Number Calculator — Calculate the SaaS magic number to measure sales efficiency. Divide net new ARR by prior quarter sales and marketing spend for growth insights.
SaaS Quick Ratio Calculator — Calculate SaaS quick ratio to measure growth efficiency. Compare new and expansion MRR against churned and contraction MRR for revenue health.
Trial Conversion Rate Calculator — Calculate your free trial to paid conversion rate. Benchmark by trial length, analyze revenue impact, and model improvement scenarios for SaaS growth.