MRR, ARR, churn, CLV, CAC, and recurring revenue metrics. Browse our free revenue tools below — all calculators are instant, accurate, and require no sign-up.
Annual Recurring Revenue (ARR) Calculator — Calculate annual recurring revenue (ARR) from MRR or subscription data. Track ARR growth, components, and project future ARR milestones for SaaS.
Average Revenue Per User (ARPU) Calculator — Calculate your average revenue per user (ARPU) across monthly and annual periods. Analyze ARPU by segment and plan pricing optimization strategies.
Churn Rate Calculator — Calculate customer churn rate (logo churn) by dividing lost customers by starting customer count. Analyze retention, half-life, and churn impact on growth.
Customer Acquisition Cost (CAC) Calculator — Calculate your customer acquisition cost (CAC) by dividing total sales and marketing spend by new customers acquired. Benchmark CAC across channels.
Customer Lifetime Value (CLV) Calculator — Calculate customer lifetime value (CLV/LTV) using ARPU, gross margin, and churn rate. Compare simple vs contractual CLV models for SaaS and subscriptions.
Deferred Revenue Calculator — Track deferred revenue balances from prepaid contracts. Calculate the liability schedule, monthly recognition amounts, and revenue waterfall across contract cohorts.
Expansion Revenue Calculator — Calculate expansion MRR from upsells and cross-sells. Track expansion rate, net revenue retention impact, and model growth from existing customers.
LTV:CAC Ratio Calculator — Calculate your LTV to CAC ratio to measure unit economics health. Compare customer lifetime value against acquisition cost with benchmark analysis.
Monthly Recurring Revenue (MRR) Calculator — Calculate monthly recurring revenue (MRR) from subscriptions. Normalize annual and quarterly plans to monthly and track MRR components and growth.
Net Revenue Retention (NRR) Calculator — Calculate net revenue retention rate from starting MRR, expansion, contraction, and churn. Benchmark NRR for SaaS and subscription businesses.
Revenue Churn Calculator — Calculate revenue churn rate (gross and net) by measuring lost MRR against starting MRR. Analyze dollar-weighted churn impact on SaaS revenue.
Revenue Recognition Calculator — Calculate recognized and deferred revenue under ASC 606 / IFRS 15 principles. Model performance obligation delivery, contract timelines, and monthly recognition schedules.
Upsell & Cross-Sell Impact Calculator — Calculate the revenue impact of upsell and cross-sell strategies. Measure campaign ROI, expansion revenue contribution, and model growth scenarios.